The LiveRamp report also shares the experience of Boots, which went from 7 percent of media being booked using first-party data, to over 40 percent using data collaboration to unlock customer insights. “The opportunity has to be that you are there in that moment of customer need. Having that passion for the customer, backed with the data that says, if we know our customers better and we understand their lives and the role we play in them, and we are looking out for those key moments and using the best technology, then that’s how we’re going to win.”